These days, everyone knows (or at least should know) the way internet news works: a company sends out a press release to a whole bunch of websites. These websites then run articles on that press release – which vary from opinion pieces to thinly-veiled direct clones of the press release. Then the second wave of articles hit, which are generally just a rehashing of the first batch. This process then runs ad infinitum though a series of websites like one huge game of chinese whispers, essentially providing free advertising for the original company.
Well, today, Simon gave me a nod towards Lomography’s latest press-release-slash-advert-as-blog-article (I won’t shame the website in question by naming them) and told me to write something about it.
So I went to the link. Then to Lomography’s website. Then to their shop. And then back to the original link.
It turns out Lomography are releasing a new Diana F+.
In fact, it’s listed as a Diana F+ Instant Camera.
But in reality, it isn’t.
This is nothing new whatsoever. In fact, this £119 package (and we’ll get to that in a minute) has, as far as I’m aware, been offered on the Lomography store as a bundle for quite a while. But, in what I’m cynically reading as nothing more than a marketing ploy, Lomography have finally put the two items together in a box and sent out press releases in a bid to drum up more custom; I guess times are hard over at Lomography HQ.
At any rate, what do you get for your £119?
- A Diana F+.
- An instant back that takes the Instax Mini film.
- A standard 120 back.
- A close up lens attachment (that “makes it perfect for portrait shooting!”, apparently. My take on this is simple: I can think of a million things better for shooting portraits and one of them takes .45 bullets.)
As far as I can tell, you don’t even get any film, so you can’t even argue this is a straight-off-the-shelf bundle for people too mentally deficient to find a better way to spend their money OR shop around for the various components that are in this box.
Sigh. Who cares? Buy it. Don’t buy it. Whatever. I’m done.